One of the biggest complaints of business owners today is the cold hard fact that they are not
attracting enough new business. Whenever I hear these complaints, I start asking many questions to
get to the bottom of things. Maybe they have a fear of marketing that is preventing the growth of
the business. There are ten questions that I usually ask a business leader to find out what is
stopping them growing their company. These questions cause the individuals to take a step back and
think strategically about what they can do to grow their company. I will list these ten questions
1- Are you afraid of being rejected if you attempt to market your business or
2- Does public speaking scare you especially when you are speaking
about your business or yourself as a leader in your business?
3- Are you scared to
death to get on the phone and call someone you have never met before and talk to them about your
business and how it can help them?
4- Have you ever asked your current and past
clients for referrals to help generate new business? If you haven't, are you afraid to ask them?
5- Do you fear asking your clients for testimonials to use in your marketing materials
or on your website?
6- Have you ever taking the time to write up a strategic
marketing plan to help grow your business?
7- Is your biggest fear being labeled as a
8- Are you afraid of spending money and time on marketing for your
business? Does frighten you to know that you will be held accountable for every marketing dollar
9- Are you scared of making an error in a presentation and fear that it will
turn away potential clients?
8- Are you afraid of being held accountable for the time
and money you spend on marketing your business?
9- Are you afraid of making an error
and not making a perfect presentation?
10- Are you scared of being viewed as
unqualified to run your company if you don't always have the answers to questions that are asked
I can personally tell you that if you answered yes to any of these
questions, you have given yourself an excuse in your mind to not push your business and take it to
the next level. To attract new business, you constantly need to be thinking strategically at all
times about these questions. Overcome your fears and work with a business coach and you will be
getting more business than you can handle.